B2B Content Vs. B2C Content
Selling and buying is the same action no matter what product it is; therefore, B2B and B2C content marketing are the same for everyone! Do you agree with that statement?
If your answer is negative, keep reading because this article will interest you.
If it is positive, I will ask you a question: Is a sale of $10 the same as a $10,000? Do you think that the same way you talk to your neighbor to sell ice cream, you would do it with a millionaire to whom you want to sell a Ferrari? Ultimately NO!
B2B content marketing is not similar to B2C and should not be compared, although marketing strategies are universally based in certain respects.
And this is what we will be talking about, what are the differences? And how to create care strategies?
Difference of B2B content Vs. B2C content
The first thing we must establish as content creators is the following: What is the purchasing process like in each sector? If we know how they spend their money, the straightforward reason is that it will be easy to sell.
In this sense, let’s see what the buying process of a B2C client is like. If a person is browsing on some platform and suddenly sees an item they are not planning to buy but sees it as an opportunity they cannot miss, they will surely take advantage of the offer by making the purchase.
But, a B2B does not. According to a cost structure, purchasing is made in a planned manner and under a purchase protocol that guarantees proper conduct. For B2Bs, reputation is a significant factor in supplier selection.
Do you still think you should create the content in the same way with these two perspectives?
How to get the attention of consumers with B2C content?
The first thing you want when you aim to get a customer’s attention is that they are attracted and that the sale is effective.
Showing special attention, interest, and solution will make the person interested in the product or service.
• Use influencers that promote your brand.
• Creation of viral content.
• Create creative audiovisual content using video format.
How to capture the attention of consumers with B2B content?
Calling attention to this type of buyer is different since B2B companies are looking for some authority on their development subject. This is how an engineer, a technician, a strategist becomes an influencer.
Viral content is not very functional since the main objective is to have relevant information. Therefore, authority and reputation in the field are drivers of competition.
Showing your experience in the field, the positive references of those who have obtained your service, and sending the correct message to the correct audience, you can think of obtaining:
• Brand messages.
• Leading generation.
• Integrated shopping/e-commerce.
Do you still think that B2B content creation is the same as B2B content creation?