Many firms have decided if they want a bit drastic to cut digital marketing budgets. Data found in an article shows that the figures fell 6.4% from company revenue this year.
There is something that has many alarmed is that the level of investment of the marketing budget for B2B and B2C fell below 10% for the first time.
What’s going on? Why have executives decided to make decisions about decreasing the marketing budget?
A consequence of covid-19? Is it a trend, or are there some who are doing something different in the new scenario?
In the article, Tim Clevenger, the vice president of marketing for Cambia Health Solutions Inc., indicates that they kept the budget allocated for marketing underperformance marketing, assigning campaigns that generate actions directly to the consumer.
Focused on this strategy and in responding to the constant pressure that B2B and B2C marketing specialists are subjected to, we want to show 3 ways to strengthen the value of your brand in search of improving competitiveness and ROI.
3 THINGS THAT WILL HELP YOU ADD VALUE TO YOUR BRAND SUPPORTED BY MARKETING RESULTS
If you do not want to be part of the statistics of a decrease in the budget of your marketing department, start giving results by giving value to your company through results marketing. Whether you are a B2B or a B2C, you need to provide growth value with strategies ROI and stay competitive.