If you’re having trouble deciding whether a pay-per-lead or pay-per-click scheme is best for your business, you’re not alone. There’s more to it than just the cost and potential exposure with each model — there’s also the long and short-term returns that both methods offer. Choosing which pay model is right for your business can be a tough decision, but there’s no need to stress.
When you’re trying to reach new customers, you want to make sure that the money you spend on advertising will be worth it. Luckily, two types of advertising have proven track records in helping businesses grow: pay-per-click (PPC) and pay-per-lead (PPL).
PPC is a type of advertising in which the buyer pays based on the number of clicks their ad receives. If an ad gets 1,000 clicks and costs $5 per click, you’ll pay $5,000 for those 1,000 impressions. It’s a good idea to use this type of advertising if you want to drive traffic quickly or if your website isn’t very high quality yet—but remember that PPC ads cost more than PPL ads over time!
In a pay-per-lead campaign, a marketing agency is responsible for everything up to the initial follow-up with potential customers. In this case, there will be no upfront cost from the client—the agency will get paid only when leads are generated and converted into sales or other forms of revenue.
Like many things in life, there’s no perfect answer to choosing between pay-per-click and pay-per-lead. While both are effective marketing strategies, they have different strengths and weaknesses.
How do I choose the best?
Pay-per-click is excellent for branding and getting traffic to your site—but it’s not always the best method for obtaining qualified leads. Pay-per-lead offers more control over who you’re speaking with, but it also requires a lot of maintenance.
Do you need a lot of leads quickly? If so, then pay per click might be a better option because it allows you to reach out to more people without waiting for them to return to your website again after clicking on an advertisement (which could take days).
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