Suppose it is true that link building is a strategy that has given quite a lot of positive results to its strategists. In that case, it is also true that it is not the only thing the search engine robot evaluates to assign positioning.

So this currently makes it an obsolete strategy? Let’s see what the SEO experts say.

Link building and SEO

Link building is essential for SEO since, through this strategy, the domain’s authority is shown.

Each domain has an invisible rating that represents the authority of the site. Some of this authority is transferred to other domains. Using these sends a clear message to search engines about the trustworthiness of your website. Therefore, the more authoritative links you have, the more trustworthy the website will be.

But, this still doesn’t answer the question of whether this practice is obsolete or not. Read on.

The abuse of link building and its penalties

Under the premise that many links assigned authority to the domain, many strategists opted to buy links and grow the ranking. It seemed an innovative and effective strategy since search engines rank websites with higher authority.

However, we refer to the past since Google ruled in this regard, alerting future penalties for those who incur these practices in an abusive manner.

The Internet is highly interested in the user’s browsing experience. Many links had no relation to the published content or were referrals from sites not very well seen.

“If a link is a way of accrediting the quality of a site, and you are the one who creates most of these accreditations for your site, does this give the best impression of your website? Our best advice regarding link building is to focus on improving your site’s content, and everything else – including links – will follow, ” concludes Google.
What makes us understand that the content is the key to working the SEO of a website.

Should I work on the link building of my website? Yes or no?

The answer is yes, and we also solve the enigma raised at the beginning. Link building for SEO is not obsolete, but practices must be carried out with organic work and clean SEO strategies, that is, no crazy buying of links. The idea of ​​publishing quality content is that users find what they are looking for on your website and trust the references you give them as carriers of the content of interest. Doing this will not only make your users loyal but you will also be rewarded with good positions in the search engines.

A good SEO strategy comprises many factors, but the main one is creating original and quality content.

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