U P C I S I O N

Some important tools and tips for business to business Social Media Marketing
Knowing the following tips, you can develop a business-to-business social media strategy for effective customer service, marketing, and social selling.

What is B2B social media marketing?

B2B is an abbreviation of business to business. B2B social media marketing utilize social media platforms for marketing services or products to clients and prospects. It includes using social media to reach out to consumers who make decisions for personal purchases. B2B marketers should develop a marketing strategy carefully to reach the decision-makers leading to a significant investment.
Some inspiring B2B social media stats
To understand how and why B2B marketers use social media, have a look at the data mentioned below:
• About 2 to 5% of revenue should be allocated to marketing by B2B companies.
• 14.7% of that marketing budget will be spent on social media by B2B brands in the next year.
• Internet is used for business-related research by 31.3% of internet users globally.
• 22.7% of internet users use social media for work-related networking and research.
• LinkedIn is used for content marketing by 96% of B2B marketers, and the next is Twitter at 82%.

How to create a successful B2B social media strategy?

A strategic B2B social media plan is important for short-term and long-term gains. 60% of successful B2B marketers develop a marketing content strategy. You can also create a successful B2B marketing strategy by keeping in mind the following points:

1) Align your goals with the objectives of the business
The top three goals of B2B marketers are to increase brand awareness, build trust and credibility among customers and educate their audiences.

2) Identify the opportunities
You can try the SWOT framework. It helps you identify the threats, strengths, opportunities, and weaknesses compared to your competitors.

3) Get personal
You should know who your audiences are. This will give you a chance to put yourself forward.

4) Use the best social media platforms
You should be aware of your customers’ social media demographics. More than ninety percent of B2B marketers use LinkedIn. It is considered a top organic platform. According to your business size and type of industry, you can also consider different channels for different markets, verticals, and products. These may include career channels, customer service accounts, and news channels.

5) Find an interesting angle
With the help of social media, you can develop relationships that result in sales in the long run. People will not follow you for a long time if your content is not interesting and informative. It would help if you came up with new ideas on how you can make peoples’ lives easy or worth enjoying. Your content should have some interesting angle that delights the followers.

6) Plan strategically on how you will identify your efforts
Mostly successful B2B content creators measure their performance over time. This ensures you that your social media content is performing well. Now the data and metrics that you should monitor deepen the goals of your business. Your focus might be the sales, response time, engagement rate, impressions, and conversations. Give special consideration to the net promotor scale, customer satisfaction ratings, and qualitative reviews.

The six best tools for B2B social media marketing

You can set up your brand on the way to success if you use some best social media marketing tools, such as the following:
• Google Analytics: You can track what the customers do when they visit the site and from where they come. This helps you in adjusting your strategy.
• UTM Parameters: You can track the links you share on your accounts by adding UTM parameters.
• Hootsuite: It allows you to track customers’ queries and allot messages so that the concerned person responds to them.
• Brandwatch: It gives you an idea of customer sentiments, online conversations, and customers.
• Salesforce: It allows you to develop a strong relationship with consumers and customize your contact list.
Sparkcentral: It helps manage customer service via live chats, SMS, social accounts, and WhatsApp.
B2B companies that have significant social media
It would help if you tried to learn from the pros. Some teams that have top social media post ideas include:
• Adobe
• Google
• Slack
• Twitter
• IBM
• Gartner

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