Sales meetings with decision makers who fit your ideal customer profile and agreed to talk, booked straight onto your calendar. Exclusive to you.
Columbus, OH · 140 employees
Meeting notes and contact details, in your CRM before the call.
Upcision has set pay-per-result sales meetings through cold email since 2019, across 14 B2B verticals, for clients from SMB to Fortune 500. Our clients review that work on camera: Recorded calls where their own sales leaders walk through which meetings turned into deals. That is the only scorecard that matters in appointment setting. A full calendar means nothing if the people on it were never going to buy, and what a meeting is worth comes down to who shows up and why they said yes.
We reach decision makers inside your ideal customer profile, check that the need and the timing are real before anything gets booked, and put the meeting on your account executive’s calendar with notes on what the prospect wants to cover. That bar gave 1‑800Accountant 122 held appointments and $439,200 in pipeline in 90 days, counted in their own CRM.
A B2B appointment setting company books sales meetings between your team and decision makers at companies that fit your target profile. Our B2B appointment setting services run in three steps, and you only pay for meetings that meet the scope we agree on before launch.
We run cold email outreach to decision makers at your target accounts, at a volume an in-house team can’t keep up with. Every meeting starts the same way: A buyer who replied.
Our in-house team screens replies for need, authority and timing. A soft maybe doesn’t get booked, because pressured meetings don’t show.
The meeting lands on your rep’s calendar with the prospect’s context in your CRM. If one misses the scope we agreed, return it within 10 days and pay nothing.
A qualified appointment is a scheduled call with someone who can buy, about a problem you solve, at a time booked on your rep’s calendar. Anything less is calendar filler, and filler eats the hours your account executives need for real deals. The criteria below are set with you before launch, and a meeting that misses them doesn’t count.
A booked meeting sits in the middle of the sale: Who gets booked, how the meeting is set up and what your team does afterward decide whether it closes. We work on all 3 with you.
We agree on the meeting profile with you before outreach starts: Titles that sign, company size, region and the problems that make your offer urgent. Then we hold to it. A meeting with someone who will never buy looks fine on a report and costs your closer an hour.
Show rate is where most appointment programs leak money. Booking soon after the reply, getting the invite accepted and telling your rep what the prospect wants from the call all move that number. Qualified outbound meetings typically show at 40 to 60%, so every one of those steps counts.
Plenty of good meetings end with “send me something.” We help your team run a 20 touchpoint follow-up across calls, email and text for prospects who need a second conversation. We only keep clients who win, so we watch your meetings-to-deals number as closely as you do.
If an appointment we book doesn’t meet the criteria we agreed on, you don’t pay for it. You get a 10-day window to return any appointment that misses our quality promise.
Retainer shops get paid whether your calendar fills or not. We get paid per qualified appointment, so a meeting that wastes your rep’s time costs us too. That pushes everything we do toward fewer, better meetings with people who can sign.
Cold email works when it reaches the right person with a reason to talk now. Seven years of campaigns shape who we target, what we say and when we book. If your offer or price point makes appointment setting the wrong fit, we’ll tell you before you spend a dollar.
Appointment setting companies and agencies price by who is in the meeting more than by how hard it was to book. Here are the going rates by meeting type, plus the retainer model buyers usually compare against.
| What you’re buying | Typical 2026 price | The catch |
|---|---|---|
| Meeting with an SMB owner or manager | $75 – $300 | Quick to book, but smaller deals make show rate matter more |
| Meeting with a mid-market decision maker | $300 – $600 | Needs tight targeting; the wrong title wastes the slot |
| Meeting with C-suite or enterprise buyers | $600 – $1,500+ | Long lead times and calendars booked weeks out |
| Appointment setting retainers | $2,000 – $15,000+ / mo | Billed for activity whether or not meetings show |
The number that matters is cost per meeting held, not cost per meeting booked. Divide the price by the show rate: A $400 meeting at a 50% show rate really costs $800. Our B2B appointment show rate benchmarks break down typical rates by how the meeting was set.
How Upcision bills: Per qualified appointment, scoped to your ideal customer profile. No retainers, no setup fees, and a 10-day return window on any appointment that misses the bar.
Get your per-appointment priceIt books sales meetings between your team and decision makers at companies that fit your target profile. Upcision finds those buyers through cold email, screens their need and timing, and books the meeting on your rep’s calendar with notes in your CRM.
Most B2B appointments cost $75 to $1,500 in 2026. Meetings with SMB owners run $75 to $300, mid-market decision makers $300 to $600, and C-suite or enterprise buyers $600 to $1,500 or more. Retainers run $2,000 to $15,000+ a month. Upcision charges per qualified appointment with no retainer.
Pay per appointment is the lower-risk choice for most teams, because you pay less in a slow month, not the same. A retainer fits when you want a dedicated team whose activity you manage. Our B2B lead generation cost breakdown compares the models side by side.
Qualified outbound meetings typically show at 40 to 60%, and meetings the prospect asked for reach 75 to 90%. Booking soon after the reply, getting the invite accepted and confirming the need before booking all push the rate up.
Yes. Every appointment we set is exclusive to you, including against competitors in your category.
Flag it within 10 days and it doesn’t count against you. You approve the criteria before launch, so both sides know what qualifies.
Outsource appointment setting when you need meetings in weeks and don’t want to hire, train and manage setters. Building in-house usually means a sales development rep at $98,000 to $173,000 a year fully loaded, with about three months to ramp. If you want the whole top of funnel handled, see our outsourced SDR service, and for reaching buyers before they search, our B2B demand generation service.
We build targeting around your ideal customer profile: Industry, company size, title and region. Our deepest experience is in B2B services, including payroll, VoIP, group health insurance and bookkeeping and accounting. Recorded client reviews are on our case studies page.
Bring us your ideal customer profile, your average deal size and how many meetings your reps can take each week. We’ll say plainly whether we can fill those calendars, and our guarantee stands behind it.
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