The B2B lead generation company paid only for results: Guaranteed sales-qualified leads and appointments, no retainers. Watch our clients’ own emails and CRM reports below.
Three steps between our outbound engine and a verified appointment on your team’s calendar.
Decision-makers in your exact market, targeted by title, industry, and buying signals, reached where they actually respond: Their inbox.
Our in-house verification team screens every lead, including a live phone call to confirm needs, intent, and timeline, before anything reaches you.
Double-verified appointments land in your CRM with a live notification. If one doesn’t match the scope we agreed, return it within 10 days and pay nothing.
If a prospect we send isn’t sales-ready qualified, you don’t pay. You get a 10-day window to return any appointment that doesn’t match or exceed our quality promise.
From first campaign to full demand-gen channel.
“Upcision was the right partner at the right time. We needed an HQL source that was effective and could scale. Within 90 days we onboarded 42 accounts and placed 96 agents. We’ve tried a number of HQL vendors but nothing else came close.”
“Upcision was our lowest cost per sale across every channel we ran.”
“Since January we’ve doubled revenue on your lead flow, and hired two more people just to keep up with appointments.”
A B2B lead generation company finds the businesses that need what you sell, confirms they are ready to talk, and hands them to your sales team. Done right, it fills the top of your pipeline so your closers spend their time selling instead of prospecting.
Most B2B lead generation companies charge a monthly retainer, usually $2,000 to $15,000 and up, and report on activity: Emails sent, calls made, lists built. The pipeline risk stays with you, because the bill arrives whether or not buyers do.
Upcision works the other way. We reach decision makers in your market by email, our in-house team checks every reply for real need and timing, and you pay per sales-qualified lead or booked appointment. Every lead is exclusive to you, lands in your CRM, and can be returned within 10 days if it misses the scope we agreed. We’ve run this model since 2019, for clients from SMB to Fortune 500.
Want meetings on the calendar instead of leads? See our B2B appointment setting service. Want pipeline from buyers who aren’t searching yet? See B2B demand generation. Want the whole top of funnel handled? See our outsourced SDR service.
A B2B lead generation company is an outside team that finds and qualifies potential customers for your sales team. Some sell contact lists, some run ads, some book meetings. Upcision runs outbound email to decision makers, screens the replies, and delivers sales-qualified leads and appointments on a pay-per-result basis.
Retainer agencies run $2,000 to $15,000+ a month in 2026. Per-result pricing runs $130 to $500 per qualified lead or $75 to $1,500 per booked appointment. Upcision charges per result only, with no retainer. Our B2B lead generation cost breakdown covers every pricing model.
Lead generation delivers qualified prospects your team contacts and closes. Appointment setting goes one step further and books the meeting on your calendar. We offer both: Leads delivered to your CRM, or held meetings through our B2B appointment setting service.
Yes. Every lead we deliver is exclusive to you, including against competitors in your category.
Our deepest experience is in B2B services: Payroll, VoIP, group health insurance, and bookkeeping and accounting. See all the industries we serve.
Return it within 10 days and it doesn’t count against you. You sign off on the qualification criteria before we start, so what counts is never up for debate.
If you’re a B2B company and your sales team can take meetings, this is the kind of pipeline we build.
Book a Consultation
