The output of a sales development team without the hire: Decision makers who fit your target profile, screened and handed to your account executives. Exclusive to you.
Denver, CO · 45 employees
Full notes and context, delivered to your CRM for your account executive.
Upcision has run this SDR work, prospecting, outreach and qualification, since 2019, in 14 B2B verticals, for clients from SMB to Fortune 500. Our clients grade us on camera: Recorded reviews where their own sales leaders go through what the pipeline we built turned into. That matters more than activity reports, which is where most outsourced SDR programs hide. Dials made and emails sent don’t pay commission. Conversations with buyers who want to talk do.
We do the prospecting work a sales development rep would, from targeting and outreach to screening, and send your account executives the buyers who are ready for a sales conversation, with notes on why they replied. One quarter of that work inside Nextiva, a $350M VoIP supplier, came to 130 closed opportunities, dispositioned in their own CRM and read out on camera.
An outsourced SDR company runs the top of your sales funnel for you: Finding prospects, reaching out, qualifying interest and handing ready buyers to your closers. Here is how that work splits between our team and yours.
We build the target list against your ideal customer profile and run cold email outreach at a scale one rep can’t match. Your closers stay on deals.
Our in-house team screens replies for need, authority and timing, the questions a good SDR asks, so only real buyers move forward.
Sales-ready prospects land in your CRM with full context, or as booked meetings. Return anything that misses the agreed scope within 10 days and pay nothing.
An in-house sales development representative (SDR) costs $98,000 to $173,000 a year fully loaded and takes about three months to ramp, based on Bridge Group compensation research. When that rep leaves, the ramp starts over. Outsourcing trades the fixed cost for a price per result, and your account executives keep every sales conversation.
Outsourcing SDR work only pays off when the handoff to your closers is tight. We stay involved on both sides of it, in 3 ways.
Before outreach starts, we sit down with your sales leader and define the bar: Titles, company size, region, the problems that make your offer urgent and the signs that a prospect is only curious. That definition becomes the scope we deliver against.
An in-house SDR walks over and briefs the closer. We do the same in writing: Why the prospect replied, what they said about their current setup, who else is involved and when they want to move. Your rep starts the first call already knowing the story.
When your team tells us which handoffs became pipeline and which stalled, we change who we target and what we say. We only keep clients who win, so your close rate is our number too.
If a prospect we hand off isn’t sales-ready by the criteria we agreed on, you don’t pay. You get a 10-day window to return any handoff that misses our quality promise.
A new SDR spends roughly the first quarter learning your market, and when they leave, you start over. Seven years of outbound work mean the learning curve is ours, not yours.
Most outsourced SDR firms bill a monthly retainer, whether or not meetings come in. We price per sales-ready prospect or booked appointment. If the work doesn’t produce, you don’t pay for it, which keeps both sides honest about what’s working.
Outsourced SDR companies and in-house hiring come down to four pricing models. Here is what each one costs and where the risk sits.
| What you’re buying | Typical 2026 price | The catch |
|---|---|---|
| In-house SDR, fully loaded | $8,200 – $14,400 / mo | About three months to ramp, and turnover restarts it |
| Outsourced SDR retainer | $2,000 – $15,000+ / mo | Billed for activity whether or not pipeline shows up |
| Pay per qualified lead | $130 – $500 / lead | Only as good as the qualification bar behind it |
| Pay per booked appointment | $75 – $1,500 / meeting | Price follows the seniority of who is in the meeting |
Compare on cost per sales-ready conversation, not cost per month. Our B2B lead generation cost breakdown models what the same monthly budget buys under each option.
How Upcision bills: Per sales-ready lead or per booked appointment, scoped to your ideal customer profile. No retainers, no setup fees, and a 10-day return window on anything that misses the bar.
Get your per-result priceAn outsourced SDR (sales development representative) is a person or team outside your company that handles prospecting, outreach and lead qualification, then passes interested buyers to your account executives. Upcision does this work as a team and charges per result instead of per rep.
Outsourced SDR retainers run $2,000 to $15,000+ a month in 2026, while a fully loaded in-house SDR costs about $8,200 to $14,400 a month. Pay-per-result options run $130 to $500 per qualified lead or $75 to $1,500 per booked meeting. Upcision prices per result with no retainer.
Outsourcing wins when you need pipeline in weeks rather than quarters, or can’t absorb a slow ramp and turnover. Hiring in-house makes sense once you know what outreach works for you and have a manager with time to coach. Many teams outsource first and build the team later. Our guide on outsourcing versus an in-house team walks through the trade-offs.
A sales development rep finds and qualifies prospects. An account executive (AE) runs discovery, demos and closes the deal. When you outsource SDR work to us, your account executives keep every sales conversation.
Mostly. SDR outsourcing, also called SDR as a service or sales development outsourcing, means an outside team handles prospecting and qualification. Outsourced lead generation can also mean buying lists or form fills with no qualification at all. Ours is the first kind: Cold email to decision makers at your target accounts, screened by our in-house team before handoff.
Yes. Every prospect we hand off is exclusive to you, including against competitors in your category.
Flag it within 10 days and it doesn’t count against you. You approve the criteria before launch, so there’s no debate about what qualifies.
We build targeting around your ideal customer profile. Our deepest experience is in B2B services, including payroll, VoIP, group health insurance and bookkeeping and accounting. If you only want meetings on the calendar, see our B2B appointment setting service, and for reaching buyers before they search, our B2B demand generation service.
Tell us what an SDR seat costs you today, or what you’d budget for one, and how many qualified conversations your closers need each month. We’ll say plainly whether outsourcing to us beats the hire.
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