Sales-qualified medical billing prospects, verified for needs and intent and delivered straight to your CRM. No retainers, you pay for results only.
We’ve recorded 1000s of sales-qualified billing leads to some of the largest names in the industry as well as boutique firms. Everything starts with targeted outreach to insurance-accepting medical practices, hospitals and clinics.
We message practitioners, billing specialists, ops directors + others who are directly involved in the RCM decision making process. The final result? Decision makers who want to talk about their practice’s medical billing needs into your CRM.
Watch the full review above, or see all recorded case studies.
There’s three steps each medical billing lead or appointment passes before it hits your team’s CRM or calendar: Targeted outreach, lead screening and handoff. The point is to create a direct line between their interest in medical billing services, coding or collections to your team’s intake and sales process.
Practices and provider groups close to a purchasing decision on outsourced medical billing and RCM services, reached at a scale no in-house team can match, where they respond: Their inbox.
Our in-house verification team screens each medical billing prospect for needs and intent to confirm they’re sales-ready before anything reaches you.
Double-verified appointments land in your CRM with a live notification. If one doesn’t match the scope we agreed, return it within 10 days and pay nothing.
Every medical billing lead has cleared the same bar. If it hasn’t we don’t bill you for it. We’ve perfected a multi-step lead scoring and qualification process. Each and every prospect has been screened for needs and intent. Whether they’re requesting full-service billing, coding support or other, the lead arrives in your CRM already sales-qualified.
When we send medical billing leads into your CRM, there are several things that push the needle: Lead intent, handoff and the follow up process. We partner with you on all 3, bringing decades of B2B lead generation and sales experience into your fold.
Why does the practice need medical billing? Why do they want to switch vendors? Are they dealing with denials or a collections backlog? These are the sort of things we screen before a lead hits your pipeline. Our brand promise on every lead is sales-ready intent. They want to talk to you about their medical billing needs.
Success with medical billing leads starts with strong intent but doesn’t end there: The lead handoff bridges the gap and is essential. Our team includes every note that helps your team pick up the sale: Who they last spoke with on our side, whether they want full-service billing, coding support or other, their preferred contact. Pick up where we left off.
Once a medical billing lead hits your CRM the game begins: You’ll have us in your corner. We help you implement a data-backed, tried-and-tested 20 touchpoint process: Call cadences, email sequences, SMS routines, how to pick up the conversation and how to message. We’re invested in retaining your business, so we’re invested in your success. We will hold your sales team accountable & that’s a good thing.
If a medical billing lead we send isn’t sales-ready qualified, you don’t pay. You get a 10-day window to return any lead that doesn’t match or exceed our quality promise.
Our medical billing clients expect a 2:1 to 5:1 ROAS. Everything we do is focused towards that. Our team has decades combined experience in B2B lead generation and sales & what your team needs in a program to scale it.
We’ll understand your pricing for medical billing services and tell you how to get the most out of your spend. If lowering filters to lower CPL is most aligned with your company, we’ll tell you. If your company is positioned differently, we’ll let you know when filtering more is appropriate. Our north star is account retention and growth for our medical billing clients, and it starts before we kick off.
Our medical billing leads and appointments are priced so your organization can hit a 3-5x CAC to LTV, scale activity & continue being a client for years. We mean it. If you don’t win, we don’t win. Here’s a benchmark below going rates in the medical billing lead generation space today.
| What you’re buying | Typical 2026 price | The catch |
|---|---|---|
| Generic shared medical billing leads | $150 – $300 | Resold to multiple providers; unverified intent and high no-show rates |
| Exclusive medical billing leads | $500 – $700 | The going rate when a lead is sold to one buyer only – still verify how intent is screened |
| Pay-per-appointment services | $700 – $1,200 / meeting | Typical booked-meeting pricing in competitive B2B verticals like healthcare services |
| Agency retainers | $2,500 – $15,000 / mo | Billed every month whether or not results show up |
How Upcision bills: Per sales-qualified medical billing lead, scoped to your offer. No retainers, no setup fees, and a 10-day return window on any lead that misses the bar.
Get your per-lead priceCPL and CPA. You pay a flat price per each sales-qualified medical billing lead or appointment we deliver with no retainers or setup fees. Pricing slides with filters and criteria we’ll discuss when we talk.
Outbound at scale to practices and provider groups likely to be in the market for outsourced medical billing and RCM services. When a company responds with interest, our in-house verification team calls them to confirm they’re sales-ready before anything reaches you.
You have a 10-day window to return any medical billing lead or appointment that doesn’t match or exceed the quality scope we agreed. Returned leads cost nothing.
Directly in your CRM or marketing automation platform, with a live notification the moment each one lands. No portals to check and no spreadsheets to download.
Our recorded proof is on this site. A Fortune 500 carrier’s own vendor review ranked us their lowest cost per sale of 2024 – the recording is at the top of this page. We have run campaigns since 2019 across verticals like payroll, group health, and bookkeeping. More recordings are on our case studies page.
Companies without a sales team that can take meetings. We deliver verified, scheduled conversations with motivated buyers; someone on your side has to show up and close them.
If you sell medical billing or RCM services and your team can take meetings, this is the kind of pipeline we build.
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