SEO, PPC & Digital Marketing

SEO Leads & Appointments

Sales-qualified SEO, PPC, and digital marketing prospects, verified for needs and intent and delivered straight to your CRM. No retainers, you pay for results only.

Serving SEO, PPC, and digital marketing agenciesEvery lead intent verified10-day return window
Fortune 500 client vendor review video
Fortune 500 carrier · 2024 vendor review▶ Recorded
Our Process

How we generate sales-qualified SEO leads

There’s three steps each SEO lead or appointment passes before it hits your team’s CRM or calendar: Targeted outreach, lead screening and handoff. The point is to create a direct line between their interest in SEO services, campaigns or audits to your team’s intake and sales process.

1

Field SEO inquiries from motivated buyers

Companies close to a purchasing decision on SEO, PPC, or digital marketing services, reached at a scale no in-house team can match, where they respond: Their inbox.

2

Double-verify every SEO lead

Our in-house verification team screens each SEO prospect for needs and intent to confirm they’re sales-ready before anything reaches you.

3

Deliver direct to your CRM

Double-verified appointments land in your CRM with a live notification. If one doesn’t match the scope we agreed, return it within 10 days and pay nothing.

Lead Quality

What counts as a sales-qualified SEO lead

Every SEO lead has cleared the same bar. If it hasn’t we don’t bill you for it. We’ve perfected a multi-step lead scoring and qualification process. Each and every prospect has been screened for needs and intent. Whether they’re requesting a full SEO program, a one-time audit or other, the lead arrives in your CRM already sales-qualified.

Every SEO lead we deliver has:

  • A company that responded with real interest in SEO and digital marketing services, not a scraped contact list
  • Sales-ready status confirmed on a live phone call by our in-house team
  • Screened with curated qualifying questions before delivery
  • Fit against the quality scope we agreed with you

Built for companies that sell:

  • SEO agencies and consultancies
  • PPC and paid media management
  • Full-service digital marketing agencies
  • Social media and content marketing services
Growth Partner

We’re your SEO agency’s lead generation & growth partner.

When we send SEO leads into your CRM, there are several things that push the needle: Lead intent, handoff and the follow up process. We partner with you on all 3, bringing decades of B2B lead generation and sales experience into your fold.

01

Filtering the intent of the lead

Why does the prospect need SEO? Why do they want to switch agencies? Are they starting fresh or recovering lost rankings? These are the sort of things we screen before a lead hits your pipeline. Our brand promise on every lead is sales-ready intent. They want to talk to you about their SEO needs.

02

Flawless lead handoff

Success with SEO leads starts with strong intent but doesn’t end there: The lead handoff bridges the gap and is essential. Our team includes every note that helps your team pick up the sale: Who they last spoke with on our side, whether they want a full SEO program, a one-time audit or other, their preferred contact. Pick up where we left off.

03

Winning on follow-up

Once a SEO lead hits your CRM the game begins: You’ll have us in your corner. We help you implement a data-backed, tried-and-tested 20 touchpoint process: Call cadences, email sequences, SMS routines, how to pick up the conversation and how to message. We’re invested in retaining your business, so we’re invested in your success. We will hold your sales team accountable & that’s a good thing.

Pay for results, or pay nothing.

If an SEO lead we send isn’t sales-ready qualified, you don’t pay. You get a 10-day window to return any lead that doesn’t match or exceed our quality promise.

Why Upcision

Why companies come to Upcision for SEO leads.

We understand your CAC and ROAS math

Our SEO clients expect a 2:1 to 5:1 ROAS. Everything we do is focused towards that. Our team has decades combined experience in B2B lead generation and sales & what your team needs in a program to scale it.

We understand your market

We’ll understand your pricing for SEO packages and tell you how to get the most out of your spend. If lowering filters to lower CPL is most aligned with your company, we’ll tell you. If your company is positioned differently, we’ll let you know when filtering more is appropriate. Our north star is account retention and growth for our SEO clients, and it starts before we kick off.

FAQ

SEO lead generation, answered

How does pricing work?

CPL and CPA. You pay a flat price per each sales-qualified SEO lead or appointment we deliver with no retainers or setup fees. Pricing slides with filters and criteria we’ll discuss when we talk.

How are the SEO leads generated?

Outbound at scale to companies likely to be in the market for SEO, PPC, and digital marketing services. When a company responds with interest, our in-house verification team calls them to confirm they’re sales-ready before anything reaches you.

What happens if a lead is bad?

You have a 10-day window to return any SEO lead or appointment that doesn’t match or exceed the quality scope we agreed. Returned leads cost nothing.

How do leads arrive?

Directly in your CRM or marketing automation platform, with a live notification the moment each one lands. No portals to check and no spreadsheets to download.

Do you have experience with SEO and digital marketing agencies specifically?

Yes. SEO and digital marketing agencies are one of the verticals we run, alongside payroll, group health, bookkeeping, and VoIP. The recording on this page is a Fortune 500 client’s own vendor review ranking us #1 in ROAS across every channel they ran. More client recordings are on our case studies page.

Who is this not for?

Companies without a sales team that can take meetings. We deliver verified, scheduled conversations with motivated buyers; someone on your side has to show up and close them.

See if we’re a fit.

If you sell SEO, PPC, or digital marketing services and your team can take meetings, this is the kind of pipeline we build.

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No retainersPay for results only10-day return window