Verified leads: Decision makers with rankings to win back or ground to defend, budget set and a timeline to choose an SEO partner. Exclusive to you.
B2B industrial distributor · 80 employees
Recorded qualification call and full notes, delivered to your CRM.
Our proof is recorded: Client sales teams grade our leads on camera, walking through the closed deals one by one. Search engine optimization is a long-payback service sold to buyers who have usually been burned once already, so the first conversation carries the whole deal: A verified prospect who has felt the cost of lost rankings converts at a rate no scraped list or shared directory lead can touch.
We message owners and marketing leaders inside your ICP, confirm what happened to their organic traffic, who handles SEO today, the budget and the timeline on a recorded call, and the companies choosing a partner right now land in your CRM with full notes for your closers.
Before a SEO lead or appointment reaches your CRM or calendar it passes three steps: Targeted outreach, lead screening and handoff. The job of those steps is a direct line between a company’s search problem, whether that’s lost rankings, a migration gone wrong or a rival outranking them, and your team’s intake and sales process.
Companies close to a purchasing decision on SEO services, reached in numbers no in-house team can match, right where they write back: Their inbox.
Each reply then passes through our in-house verification team, which screens each SEO prospect for needs and intent to confirm they’re sales-ready before it goes anywhere.
Double-verified appointments arrive straight in your CRM with a live notification. One that doesn’t fit the scope we agreed can be returned within 10 days, and you pay nothing for it.
Every SEO lead clears one fixed bar before delivery. If it doesn’t, you aren’t billed for it. Our qualification process runs multiple steps, and every prospect is screened for needs and intent. Whether they’re starting a full SEO program, recovering lost rankings or commissioning a one-time audit, the lead arrives in your CRM already sales-qualified.
What happens after a SEO lead lands in your CRM matters as much as the lead itself: Intent, handoff and follow up. We stay in on all 3, with decades of B2B lead generation and sales experience to lean on.
Why does the prospect need SEO? Are they recovering lost rankings, switching agencies or starting fresh? Was there a migration, a redesign or an update that hit them? Is there budget and a timeline behind the search? Those answers are collected before a lead reaches your pipeline. Our promise on each one: Sales-ready intent. They want to talk about their SEO.
A SEO lead with great intent can still die on a bad handoff. Ours comes with every note your team needs to pick up the sale: Who they last spoke with on our side, whether they want a full SEO program, a one-time audit or a recovery project, who ran their SEO before, their preferred contact. Pick up where we left off.
After a SEO lead reaches your CRM you still have us in your corner: A tested 20 touchpoint process covering call cadences, email sequences, SMS routines and messaging, built from our own data. SEO deals are won on trust: The agency that explains the prospect’s own traffic story first usually signs the retainer. Your renewals are our revenue, which is why we hold your sales team accountable. That’s a good thing.
If an SEO lead we send isn’t sales-ready qualified, you don’t pay. You get a 10-day window to return any lead that doesn’t match or exceed our quality promise.
Our SEO clients expect 2:1 to 5:1 back on spend, and that target shapes every decision we make. We model lead price against your retainer size and client lifetime, because an SEO client who stays two years is worth far more than the lead’s sticker price. That comes with decades of combined B2B lead generation and sales experience and a working knowledge of what scaling a program takes.
We’ll understand your pricing for SEO packages and tell you how to get the most out of your spend. We know how SEO gets bought: Buyers move after a rankings drop, a migration or a competitor overtaking them, and they screen hard for an agency that can show its work. If lowering filters to lower CPL is most aligned with your agency, we’ll tell you. If your agency is positioned differently, we’ll let you know when filtering more is appropriate. Our north star is account retention and growth for our SEO clients, and it starts before we kick off.
Our SEO leads are priced so your agency can hit a 3-5x CAC to LTV, scale and keep buying for years. It’s that simple: If you don’t win, we don’t win. Here’s a benchmark of going rates in the SEO lead generation space today.
| What you’re buying | Typical 2026 price | The catch |
|---|---|---|
| Intent-data contact lists | $0.50 – $5 | Signals, not conversations; no verification anyone wants SEO help |
| Shared agency-directory leads | $35 – $150 | Sold to 3-5 agencies at once; you’re bidding against everyone who bought it |
| Exclusive sales-qualified SEO leads | $80 – $300 | Range depends on retainer size targeted and how strict the qualification bar really is |
| Outsourced SDR retainers | $3,000 – $10,000 / mo | Billed every month whether or not results show up |
The number that matters is the math against retainer value. An SEO client pays every month they stay, and verified intent is what moves that number, not sticker price.
How Upcision bills: Per sales-qualified SEO lead, scoped to your ICP and offer. No retainers, no setup fees, and a 10-day return window on any lead that misses the bar.
Get your per-lead priceYes. Every lead we deliver is exclusive to you, including against competitors in your category.
Exclusive sales-qualified SEO leads run $80 to $300 in 2026, depending on the retainer size you target. Shared directory leads cost less but go to 3-5 agencies at once. Upcision prices per lead for your ICP with no retainers and a 10-day return window; see the table on this page for the whole market.
Our in-house team confirms ICP fit, what happened to their organic traffic, who handles SEO today, the budget and the buying timeline on a recorded call before anything reaches your CRM.
If a lead doesn’t match the criteria we agreed on, flag it within 10 days and it doesn’t count against you. The qualification call is recorded, so there’s no argument.
Yes. We scope the targeting to the market you serve: Local, national or a single vertical. Specialists often close these leads faster because the pitch is sharper.
Yes. We build the targeting around your ICP: Industry, headcount, role and geography. You approve the criteria before we kick off.
Directory leads are shared: The same prospect is sold to several agencies and everyone races to the phone. Our leads are exclusive and verified, with a recorded screening call behind every one.
Yes. SEO agencies are one of the verticals we run, alongside AEO, payroll, group health, bookkeeping and VoIP. You can watch client recordings on our case studies page.
If you sell SEO and your team can take meetings, share your ICP and close rate. We’ll give you an honest read on whether we can keep your pipeline full, guarantee attached.
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