Payroll Services

Payroll Services Leads & Appointments

Sales-qualified payroll prospects, verified for needs and intent and delivered straight to your CRM. No retainers, you pay for results only.

Serving payroll providers ranging from SMB to Fortune 500Every lead intent verified10-day return window
Fortune 500 payroll case study video
Luis · Fortune 500 Payroll Provider▶ 1:30
Our Process

How we generate sales-qualified payroll leads

Three steps between our outbound engine and a payroll appointment on your team’s calendar.

1

Field payroll inquiries from motivated buyers

Companies close to a purchasing decision on payroll services, reached at a scale no in-house team can match, where they respond: Their inbox.

2

Double-verify every payroll lead

Our in-house verification team screens each payroll prospect for needs and intent to confirm they’re sales-ready before anything reaches you.

3

Deliver direct to your CRM

Double-verified appointments land in your CRM with a live notification. If one doesn’t match the scope we agreed, return it within 10 days and pay nothing.

Lead Quality

What counts as a sales-qualified payroll lead

Every lead we bill for has cleared the same bar. If it hasn’t, you don’t pay for it.

Every payroll lead we deliver has:

  • A company that responded with real interest in payroll services, not a scraped contact list
  • Sales-ready status confirmed on a live phone call by our in-house team
  • Screened with curated qualifying questions before delivery
  • Fit against the quality scope we agreed with you

Built for companies that sell:

  • Payroll processing for SMB through enterprise
  • PEO and HR-plus-payroll bundled services
  • Global payroll, EOR, and compliance solutions
  • Payroll software with a sales-led motion

Pay for results, or pay nothing.

If a payroll lead we send isn’t sales-ready qualified, you don’t pay. You get a 10-day window to return any lead that doesn’t match or exceed our quality promise.

FAQ

Payroll lead generation, answered

How does pricing work?

Per result. You pay an agreed price for each sales-qualified payroll lead or appointment we deliver, with no retainers and no setup fees.

How are the payroll leads generated?

Outbound at scale to companies likely to be in the market for payroll services. When a company responds with interest, our in-house verification team calls them to confirm they’re sales-ready before anything reaches you.

What happens if a lead is bad?

You have a 10-day window to return any lead or appointment that doesn’t match or exceed the quality scope we agreed. Returned leads cost nothing.

How do leads arrive?

Directly in your CRM or marketing automation platform, with a live notification the moment each one lands. No portals to check and no spreadsheets to download.

Do you have experience in the payroll industry specifically?

Yes. A Fortune 500 payroll provider runs on this engine today, and their recorded mid-month report is on this page: 37.9% of delivered leads became sales opportunities in the first two weeks of the month shown. More recordings are on our case studies page. We have run payroll campaigns since 2019 alongside adjacent verticals like group health, bookkeeping, and VoIP.

Who is this not for?

Companies without a sales team that can take meetings. We deliver verified, scheduled conversations with motivated buyers; someone on your side has to show up and close them.

See if we’re a fit.

If you sell payroll services and your team can take meetings, this is the kind of pipeline we build.

Book a Consultation
No retainersPay for results only10-day return window