Sales-qualified payroll prospects, verified for needs and intent and delivered straight to your CRM. No retainers, you pay for results only.
There’s three steps each payroll lead or appointment passes before it hits your team’s CRM or calendar: Targeted outreach, lead screening and handoff. The point is to create a direct line between their interest in payroll services, compliance or tax filings to your team’s intake and sales process.
Companies close to a purchasing decision on payroll services, reached at a scale no in-house team can match, where they respond: Their inbox.
Our in-house verification team screens each payroll prospect for needs and intent to confirm they’re sales-ready before anything reaches you.
Double-verified appointments land in your CRM with a live notification. If one doesn’t match the scope we agreed, return it within 10 days and pay nothing.
Every payroll lead has cleared the same bar. If it hasn’t we don’t bill you for it. We’ve perfected a multi-step lead scoring and qualification process. Each and every prospect has been screened for needs and intent. Whether they’re requesting full payroll processing, compliance support or other, the lead arrives in your CRM already sales-qualified.
When we send payroll leads into your CRM, there are several things that push the needle: Lead intent, handoff and the follow up process. We partner with you on all 3, bringing decades of B2B lead generation and sales experience into your fold.
Why does the prospect need payroll? Why do they want to switch providers? Are they behind on filings or worried about compliance? These are the sort of things we screen before a lead hits your pipeline. Our brand promise on every lead is sales-ready intent. They want to talk to you about their payroll needs.
Success with payroll leads starts with strong intent but doesn’t end there: The lead handoff bridges the gap and is essential. Our team includes every note that helps your team pick up the sale: Who they last spoke with on our side, whether they want full payroll processing, compliance support or other, their preferred contact. Pick up where we left off.
Once a payroll lead hits your CRM the game begins: You’ll have us in your corner. We help you implement a data-backed, tried-and-tested 20 touchpoint process: Call cadences, email sequences, SMS routines, how to pick up the conversation and how to message. We’re invested in retaining your business, so we’re invested in your success. We will hold your sales team accountable & that’s a good thing.
If a payroll lead we send isn’t sales-ready qualified, you don’t pay. You get a 10-day window to return any lead that doesn’t match or exceed our quality promise.
Our payroll clients expect a 2:1 to 5:1 ROAS. Everything we do is focused towards that. Our team has decades combined experience in B2B lead generation and sales & what your team needs in a program to scale it.
We’ll understand your pricing for payroll packages and tell you how to get the most out of your spend. If lowering filters to lower CPL is most aligned with your company, we’ll tell you. If your company is positioned differently, we’ll let you know when filtering more is appropriate. Our north star is account retention and growth for our payroll clients, and it starts before we kick off.
CPL and CPA. You pay a flat price per each sales-qualified payroll lead or appointment we deliver with no retainers or setup fees. Pricing slides with filters and criteria we’ll discuss when we talk.
Outbound at scale to companies likely to be in the market for payroll services. When a company responds with interest, our in-house verification team calls them to confirm they’re sales-ready before anything reaches you.
You have a 10-day window to return any lead or appointment that doesn’t match or exceed the quality scope we agreed. Returned leads cost nothing.
Directly in your CRM or marketing automation platform, with a live notification the moment each one lands. No portals to check and no spreadsheets to download.
Yes. A Fortune 500 payroll provider runs on this engine today, and their recorded mid-month report is on this page: 37.9% of delivered leads became sales opportunities in the first two weeks of the month shown. More recordings are on our case studies page. We have run payroll campaigns since 2019 alongside adjacent verticals like group health, bookkeeping, and VoIP.
Companies without a sales team that can take meetings. We deliver verified, scheduled conversations with motivated buyers; someone on your side has to show up and close them.
If you sell payroll services and your team can take meetings, this is the kind of pipeline we build.
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