Verified leads: Business owners ready to hand their marketing to an agency that can prove results, with budget approved and a timeline to sign. Exclusive to you.
Ecommerce retailer · $6M revenue
Recorded qualification call and full notes, delivered to your CRM.
We put our results on tape: Clients record review calls where their own sales team goes deal by deal through what closed. Agency sales is a trust-deficit business: Almost every buyer has been burned by a marketing company before, and they screen hard for the next one. A verified conversation with an owner who has budget and a reason to switch converts at a rate no purchased list or shared-lead marketplace can touch.
We message owners and marketing decision makers inside your ICP, confirm what they’re spending, what’s broken and when they plan to move on a recorded call, and the accounts ready to switch land in your CRM with full notes for your closers.
Three checkpoints stand between our outreach and your calendar for every digital marketing lead: Targeted outreach, lead screening and handoff. Together they create a direct line between a company’s appetite for growth, whether that’s more traffic, more leads or a full agency changeover, and your team’s intake and sales process.
Companies close to hiring a digital marketing agency, contacted at a scale no in-house team can staff, where a real reply happens: Their inbox.
Next our in-house verification team screens each prospect for needs, budget and intent, so we confirm they’re sales-ready before anything moves to you.
Each double-verified appointment lands in your CRM and pings your team live. If one misses the scope we agreed, return it within 10 days and pay nothing.
Every digital marketing lead has passed the same qualification bar. Miss the bar, and it costs you nothing. Behind that sits a multi-step scoring process that screens each prospect for needs and intent. Whether they’re replacing an underperforming agency, taking marketing off the owner’s plate for the first time or adding channels they can’t run in-house, the lead arrives in your CRM already sales-qualified.
A digital marketing lead in your CRM is the start, not the finish: Lead intent, handoff and the follow up process decide what it turns into. We partner on all 3 and bring decades of B2B lead generation and sales experience with us.
Why is the company shopping for an agency? Are they firing one, hiring their first or adding a channel? What are they spending today and what did it return? Is the owner deciding, or a marketing hire? We screen for all of it before anything hits your pipeline. Every lead carries the same promise: Sales-ready intent. They want to talk about growing the business.
Intent alone doesn’t close digital marketing leads: The handoff carries the deal across. So each lead arrives with every note your team needs to pick up the sale: Who they last spoke with on our side, which agency they use today and why it’s falling short, what they’re spending, their preferred contact. Pick up where we left off.
When a digital marketing lead lands in your CRM, we don’t disappear: We help your team run a proven 20 touchpoint process, from call cadences and email sequences to SMS routines and how to open the conversation. Agency deals are won early: The agency that gets a real discovery call on the calendar first usually signs the retainer. We only keep clients who win, so expect us to hold your sales team accountable. That’s a good thing.
If a digital marketing lead we send isn’t sales-ready qualified, you don’t pay. You get a 10-day window to return any lead that doesn’t match or exceed our quality promise.
Our agency clients run at a 2:1 to 5:1 ROAS target. Everything here points at that number. We model lead price against your average retainer and client lifetime, because a $3,500-a-month client who stays two years is worth far more than the lead’s sticker price. Decades of combined B2B lead generation and sales experience go into that, along with what it takes for your team to scale it.
We know how agencies get hired: Owners buy outcomes and references, not channel jargon, and the deal usually starts the day frustration with the current agency peaks. We also know the trap in this vertical: Shared leads pitting five agencies against each other on price. If lowering filters to lower CPL is most aligned with your agency, we’ll tell you. Our north star is account retention and growth for our agency clients, and it starts before we kick off.
Our digital marketing leads are priced so your agency can hit a 3-5x CAC to LTV, grow the program and stay for years. The incentive is real: If you don’t win, we don’t win. Here’s a benchmark of going rates in the agency lead generation space today.
| What you’re buying | Typical 2026 price | The catch |
|---|---|---|
| Intent-data contact lists | $0.50 – $5 | Signals, not conversations; no verification anyone wants an agency |
| Shared agency-directory leads | $40 – $150 | Sold to 3-5 agencies at once; you’re bidding against everyone who bought it |
| Exclusive sales-qualified leads | $80 – $350 | Range depends on retainer size targeted and how strict the qualification bar really is |
| Outsourced SDR retainers | $3,000 – $12,000 / mo | Billed every month whether or not results show up |
The number that matters is the math against retainer value. A signed client pays every month they stay, and verified intent is what moves that number, not sticker price.
How Upcision bills: Per sales-qualified digital marketing lead, scoped to your ICP and offer. No retainers, no setup fees, and a 10-day return window on any lead that misses the bar.
Get your per-lead priceDigital marketing agencies, plus SEO, PPC and web design shops that sell ongoing retainers. Every lead is a business owner looking to hire an agency for their marketing, not a company shopping for software or a one-off project.
Yes. Every lead we deliver is exclusive to you, including against competitors in your category.
Exclusive sales-qualified digital marketing leads run $80 to $350 in 2026, depending on the retainer size you target. Shared directory leads cost less but go to 3-5 agencies at once. With Upcision you pay per lead, scoped to your ICP, no retainers, and a 10-day return window; the full market is in the table on this page.
Directory leads are shared: The same prospect is sold to several agencies and everyone races to the phone. Our leads are exclusive and verified, with a recorded screening call behind every one.
Whatever your agency serves: Home services, ecommerce, healthcare, B2B and more. We aim the outreach at your niche, and you approve industries, company size and geography before we kick off.
Our in-house team confirms what the company spends on marketing today, what’s not working, who makes the decision and the timeline on a recorded call before anything reaches your CRM.
If a lead doesn’t match the criteria we agreed on, flag it within 10 days and it doesn’t count against you. The qualification call is recorded, so there’s no argument.
Yes. Specialists often close these leads faster because the pitch is sharper. We scope targeting to the niche you serve, and we’ll tell you on the intro call if your niche is too thin for outbound volume.
Yes. Digital marketing agencies are one of the verticals we run, alongside SEO, social media, payroll and bookkeeping. Recorded client reviews are on our case studies page.
If you run a digital marketing agency and your team can take meetings, bring us your ICP and close rate. We’ll say plainly whether we can keep your pipeline full, and our guarantee stands behind it.
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