Verified leads: Decision makers who match your ICP, with a real pain your product solves and a timeline to buy. Never resold. Never recycled.
Accounting firm · 45 seats
Recorded qualification call and full notes, delivered to your CRM.
Our clients grade our work on camera: Recorded reviews where their own sales team walks through what closed, deal by deal. In SaaS that bar is unforgiving, because CAC math leaves no room for tire-kickers. A conversation with an economic buyer who already feels the problem your product solves converts at a rate no cold list or intent-data feed can touch.
We message economic buyers, department heads and technical evaluators inside your ICP, confirm the pain, the current stack and the buying timeline on a recorded call, and the accounts evaluating right now land in your CRM with full notes for your AEs.
There’s three steps each SaaS lead or appointment passes before it hits your team’s CRM or calendar: Targeted outreach, lead screening and handoff. The point is to create a direct line between their interest in B2B software, from CRM to FinTech to your team’s intake and sales process.
Companies close to a purchasing decision on B2B SaaS, reached at a scale no in-house team can match, where they respond: Their inbox.
Our in-house verification team screens each SaaS prospect for needs and intent to confirm they’re sales-ready before anything reaches you.
Double-verified appointments land in your CRM with a live notification. If one doesn’t match the scope we agreed, return it within 10 days and pay nothing.
Every SaaS lead has cleared the same bar. If it hasn’t we don’t bill you for it. We’ve perfected a multi-step lead scoring and qualification process. Each and every prospect has been screened for needs and intent. Whether they’re replacing a legacy tool, consolidating vendors or budgeting a new solution, the lead arrives in your CRM already sales-qualified.
When we send SaaS leads into your CRM, there are several things that push the needle: Lead intent, handoff and the follow up process. We partner with you on all 3, bringing decades of B2B lead generation and sales experience into your fold.
Why is the company looking at software in your category? Are they replacing a legacy tool, consolidating vendors or solving a problem for the first time? Is there budget and a timeline behind the search? These are the sort of things we screen before a lead hits your pipeline. Our brand promise on every lead is sales-ready intent. They want to talk about the problem your product solves.
Success with SaaS leads starts with strong intent but doesn’t end there: The lead handoff bridges the gap and is essential. Our team includes every note that helps your team pick up the sale: Who they last spoke with on our side, which tool they use today and why it’s falling short, their preferred contact. Pick up where we left off.
Once a SaaS lead hits your CRM the game begins: You’ll have us in your corner. We help you implement a data-backed, tried-and-tested 20 touchpoint process: Call cadences, email sequences, SMS routines, how to pick up the conversation and how to message. In SaaS, the demo that gets booked first is usually the demo that closes. We’re invested in retaining your business, so we’re invested in your success. We will hold your sales team accountable & that’s a good thing.
If a SaaS lead we send isn’t sales-ready qualified, you don’t pay. You get a 10-day window to return any lead that doesn’t match or exceed our quality promise.
Our SaaS clients expect a 2:1 to 5:1 ROAS. Everything we do is focused towards that. We model lead price against your ACV, sales cycle and retention, because a lead that closes into a multi-year expanding account is worth far more than its sticker price. Our team has decades combined experience in B2B lead generation and sales & what your team needs in a program to scale it.
We’ll understand your pricing and packaging and tell you how to get the most out of your spend. We know how software gets bought: Buying committees, security reviews and renewal windows all shape when a prospect is ready to talk. If lowering filters to lower CPL is most aligned with your company, we’ll tell you. If your company is positioned differently, we’ll let you know when filtering more is appropriate. Our north star is account retention and growth for our SaaS clients, and it starts before we kick off.
Our SaaS leads are priced so your organization can hit a 3-5x CAC to LTV, scale activity & continue being a client for years. We mean it. If you don’t win, we don’t win. Here’s a benchmark of going rates in the SaaS lead generation space today.
| What you’re buying | Typical 2026 price | The catch |
|---|---|---|
| Intent-data contact lists | $0.50 – $5 | Signals, not conversations; no verification a human is in-market |
| Exclusive sales-qualified leads | $150 – $700 | Range depends on ACV and how strict the qualification bar really is |
| Pay-per-demo services | $250 – $1,500 / meeting | Typical booked-demo pricing in competitive SaaS categories |
| Outsourced SDR retainers | $3,000 – $16,000 / mo | Billed every month whether or not results show up |
The number that matters is the math against contract value. A closed account carries multi-year recurring revenue, and verified intent is what moves that number, not sticker price.
How Upcision bills: Per sales-qualified SaaS lead, scoped to your ICP and offer. No retainers, no setup fees, and a 10-day return window on any lead that misses the bar.
Get your per-lead priceYes. Every lead is sold once, to you. We never resell or recycle a lead across clients, including competitors in your category.
Our in-house team confirms ICP fit, the pain your product solves, the current stack and the buying timeline on a recorded call before anything reaches your CRM.
If a lead doesn’t match the criteria we agreed on, flag it and it doesn’t count against you. The qualification call is recorded, so there’s no argument.
Yes, from seed stage up, as long as your ICP is defined and your close process can handle live, sales-ready leads. We’ll tell you on the intro call if you’re not ready yet.
Yes. We build the targeting around your ICP: Industry, headcount, role, tech stack and geography. You approve the criteria before we dial.
Intent data is a list of companies that might be researching. We deliver a named decision maker, verified, with a confirmed pain and timeline, delivered straight to your CRM.
Tell us your ICP and close rate. We’ll tell you honestly whether we can keep your AEs’ pipeline full, and back it with our guarantee.
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