Starting with a 90 day pilot, the campaign delivered 389 sales-qualified leads, of which 231 converted to appointments. Gaining 37 accounts resulted in a 9.51% close rate: The account average yielded $12,349 of expenses under management. The client considered the campaign to be a massive success: As a result, beyond the 90 day pilot, an additional 30% of budget was allocated to the campaign’s continuation.