Prior to coming on board with Upcision, CloudTask had several hundred agents working on a number of voice and non-voice accounts. What was paramount was to continue growing at scale, which meant additional channels for supporting account growth. “We had allocated upwards of 60% of our marketing budget to AdWords and Facebook, both of which were becoming prohibitively expensive” explains CEO Amir Reiter. “This meant we had to explore additional channels to support our 2019 revenue targets”