B2B Content Vs. B2C Content

B2B (Business to Business) content will have many similarities to B2C (Business to Consumer) content in that they both provide products and/or services (content) on a website or social media platform but that’s where the similarities end.

B2B content marketing caters to a much different target market than B2C.

The Difference between B2B & B2C Content Marketing

B2B eCommerce is an online model that facilitates online sales between two businesses, whereas B2C eCommerce refers to selling to individual customers directly.

For example, an online retailer that sells office supplies is a B2B business because they will sell primarily to other businesses.  This includes transactions like wholesalers who sell to retailers or manufacturers who sell to wholesalers.  The sales are primarily business to business.

B2C, on the other hand, would be more like someone buying a pair of shoes or booking a pet hotel for their dog or cat.  It is the consumer making a personal purchase for goods or services directly from the business.

While both models involve sales, the marketing for each is very different.

How to get the attention of consumers with B2C content?

The first thing you’ll need to do is get their attention, get them to notice your product or service in a sea of similar offerings. There are a few very effective ways to accomplish this in today’s new business model.

• Use influencers to promote your brand
• Use special offers
• Create viral content – content of interest for your specific customer base
• Create unique audiovisual content using video platforms

How to get the attention of consumers with B2B content?

Calling attention to this type of buyer is different since B2B companies are looking specifically for authority on their product or service of interest. This is how an engineer, a technician or a strategist becomes an influencer instead of a member of the general public.

Viral content is not very functional since the main objective is to have relevant information rather than entertainment and engagement.

Showing knowledge & experience in your field, along with positive reviews of those who have obtained your product/service, are vastly more effective marketing methods when dealing with B2B transactions.

Some of the best ways to accomplish this type of marketing might include the following:

• Information, information, information
  • Blogs
  • Social Media Pages
  • Whitepapers
  • One Pagers
  • Webinars
  • Videos
• Communities & Forums
  • Salesforce
  • Answer Hub
  • Hivebright
  • Influitive
  • Coastal Cloud
• Email Campaigns – Direct to Business campaigns
• Affiliate Marketing – The B2B equivalent of using Influencers
• PR Agencies – A bit pricier but, depending on your business model, they can significantly increase ROI

We hope you’ve found this quick guide on the differences between B2B & B2C helpful and we look forward to further assisting you in moving forward with your business success!