There’s so much information online about how to sell your products but how does one go about selling their professional services online?

Here are 5 tips that consistently perform well

1. Create a Reliable Sales Process
2. Present Your Service as a Product
3. Clearly Define High Quality Results
4. Offer Reliable Forms of Proof
5. Maintain the Relationship

Learning how to sell professional services online can be challenging but with a little extra effort and a bit of time invested, you can manage your service business as an all-in-one sales funnel. 

A Sales Funnel can accomplish many tasks in one. It can take a customer from general interest to completing the purchase and ultimately giving you a great review. This is why sales funnels are integral to running and scaling your professional services business. 

5 important steps in creating a successful sales funnel:

1. Establishing a Reliable Sales Process
   Make use of available technology (landing pages and interactive forms) to create a sales process that takes your customers through a step-by-step acquisition funnel.

2. Present Your Service as a Product
   Treat your service like a product by putting together a list of things your service can provide, capabilities that specifically target solving your customer’s problem.

3. Clearly Define High Quality Results
   The problem you’re solving should be well defined. The return they receive on their investment should be spelled out. You’ve got to make them feel comfortable spending more money with you. This will lead to word-of-mouth referrals, social media shares and positive customer reviews.
   
4. Offer Reliable Forms of Proof
   Portfolios, customer reviews, samples/free trials, benefits-driven messaging, and other types of proof can lead to higher customer conversions.
   
5. Maintain the Relationship
   A sales funnel isn’t just about making the initial sale. Keeping your customers costs much less than acquiring new ones, so putting in the effort to establish long-term relationships can take you far. As an added bonus, you’ll easily be able to upsell established customers, having gained their trust. These customers will also be more than happy to provide reviews/referrals and spread your service word-of-mouth. In this day and age, reviews are essential to business growth.

Remember, your customers/clients come to you because they have a problem they want you to solve and, if you solve that problem in a professional manner that they can trust, you’ll have a customer/client for life.