Everyone is talking about AI these days. Some people are excited about the possibilities that ever-growing artificial intelligence offers. Some people are fearful that AI might mean losing their jobs, or that their original artwork and creations will be plagiarized by AI. Regardless of the discourse, AI is clearly here to stay, and it is revolutionizing many industries.
The question is, can AI be used effectively in your marketing? Although AI may be a source of anxiety for some, it offers whole new avenues of creative marketing for digital marketers. Here are just a few ways to use AI in marketing.
If you have a platform that allows for user-generated content — such as a social media platform, an app, or a forum, etc. — AI content moderation can ensure your guidelines are being followed without you having to go through and read every post. AI can scan for things like hate speech, harassment, or spam, and report or delete the posts accordingly.
AI is also sometimes used for content generation, such as writing blog posts through AI, though this is not without errors and is often not recommended. Because of the way AI is built, the chances of plagiarism are often too strong. Content moderation, however, is a much more solid use of AI in marketing.
On the other hand, you can use AI for ad generation easily. By plugging in your company logo and text copy, the AI can take care of all of the placement and optimization to ensure that the ad reaches as much of your target audience as possible. You may plug in your own promotional image or the AI ad generator can create one. Some AI tools will even distribute the ads throughout popular search engines and social media platforms.
Personalized marketing is an excellent and effective way to help your audience feel seen, and personalization has been proven to increase customer interactions and lead conversions. But it can be hard to manage on your own. Fortunately, there are AI tools that can help you personalize your marketing. Through machine learning, the AI tool can plug in the name of the individual email contact, can memorize their preferences, and can even recommend a personalized selection of products or services that they might enjoy.
In marketing, it seems that you need to constantly have ideas. Marketing campaigns must remain fresh and relevant, and it can feel a bit like squeezing blood from a turnip after a while. That’s why it helps to have tools that can help you generate ideas and plan your next marketing campaigns.
With AI chatbots, you can generate ideas for email newsletters, regular blogs, or promotions. You can use these as the starting point and design your marketing campaign around those ideas. This will also help you to stay relevant and on top of trends as these AI databases are constantly being updated.
You never know when a customer might visit your website, but you can’t be there 24/7 to answer any questions. Fortunately, it’s fairly common to include a chat bot that can answer most basic questions and offer recommendations on the website. This is another form of AI. A record of the conversation will be saved and often forwarded to the relevant email if the problem is more complex than something that AI can solve.
Segmenting your audience helps you to better personalize customer experience. Different demographics and segments may want different things from your brand. It can also be an extensive process to go through your entire email list and try to segment it based on demographics or points of interest. However, there are smart segmentation products who can take the tedious work off your hands. You can set the sort of segmentation you want, and AI will organize your contacts accordingly.
The goal of AI should be to take the work that drags you down off your shoulders so you can focus on what you’re good at. From an internal perspective, you can also use AI to organize your team’s workflow. As the world shifts towards more remote work, companies have started to use cloud-based work platforms, which often utilize AI to take much of the grunt work out of the process. For instance, they may use AI to generate custom templates for marketing campaigns or newsletters, generate emails, and send out alerts and notifications as deadlines draw near.