Your marketing strategy is an important part of your business. It can help you reach new customers, grow your revenue, and increase customer loyalty. That’s why choosing a strategy that works best for your business is essential to success. Generally, this is done through one of two lead generation methods.
What is lead generation?
In the marketing arena, you’ll often hear the term ‘lead generation’.
Lead generation is the process of attracting new customers to your business. It can happen in one of two ways: inbound or outbound.
Inbound and outbound marketing are two common approaches businesses use to connect with customers. While both have their benefits, each approach has its advantages and limitations.
Outbound marketing gives you better control over how and when the prospects engage with your brand. Inbound strategies allow the prospects to choose how they’ll engage.
The online lead generation process is simple in concept, but it’s a lot more complicated in practice.
Let’s take a look at how it works:
- Create a website or landing page with information about your product or service.
- You advertise that website using social media, search engine optimization (SEO), pay-per-click advertising, email marketing, and other promotion methods.
- People visit your site, see what you’re offering and decide whether or not to purchase from you.
- They fill out a form on your site. This form provides contact information. This allows you to reach out and engage them further and direct them through the sales process (this can also include direct messaging on social media platforms such as Twitter or Facebook Messenger).
When you use online lead generation manually, you’ll be able to generate leads for your business at an affordable cost. This means you won’t have to spend much money to get new customers. It will require all of the above but it certainly can be done. But, if you’re short on time or your budget doesn’t allow for hiring a lot of different specialists, you might prefer purchasing your leads form a reputable source.
Here at Upcision, we provide Sales Qualified Leads for a fraction of the cost of manual procurement methods and we stand behind our leads by offering a money back guarantee!