U P C I S I O N
Pay-Per-Lead Vs. Pay-Per-Click

Is Pay Per Click or Pay Per Lead the Right Ad Model for You?

If you’re having trouble deciding whether a pay-per-lead or pay-per-click scheme is best for your business, you’re not alone. There’s more to it than just the cost and potential exposure with each model — there’s also the long and short-term returns that both methods offer. Choosing which pay model is right for your business can...