In 2021 with all the experience and pressure experienced by the pandemic’s changes worldwide, developers have been able to boost digital marketing significantly. Which, in turn, has evolved not only at the strategic level but also in the way it is perceived by the B2B and B2C consumer public.
It is quite interesting to do a retrospective, to observe how just a few months platforms such as TikTok became known, and now it is a fairly solid platform, as YouTube focused on long videos. Now it is overgrowing in the novelty of short videos, and for that matter. Of course, as Instagram became a platform for images to one for videos.
Thinking about this leads us to conclude that marketing is taking a different direction than in past years. Therefore, preparing our 2022 marketing plan based on what is new and functional will guarantee success.
In this sense, we want to present you 5 essential things you should consider when preparing your 2022 marketing plan.
Digital Marketing Plan 2022
1.- Videos: Videos and more videos. Consumers now want to see how your business works, the products, the routines. And the main platforms have changed their algorithm to position according to the characteristics and quality of the information in these formats. Therefore, in 2022 focus on creating content to position yourself with search robots, strengthen your brand with consumers, and for algorithms to position you.
2.- Strengthen your brand: Focusing the plan on strengthening the brand is an investment designed not only for 2022 but for the future. Therefore, you can consider doing it through paid advertising tools or with growth and organic positioning work such as SEO.
3.- Optimize for voice searches: What at first has been a new tool that generates a lot of curiosity and usefulness for some people is becoming the necessary digital assistance to save time, improve the browsing experience, and much more. More and more users of Siri, Alexa, Google Assistant, and chatbots, in 2022, create strategies so that you have the first places in voice search engines.
4.- Local SEO: Good growth opportunities can be achieved by applying strategies of this type. Tools such as Google My Business allow you to have an excellent positioning at the local level, showing you the people located geographically in the radius of action and coverage of your business, which is advantageous for the client and you.
5.- Be constant in B2B marketing: in 2022, direct some actions to this audience, do not neglect to strengthen the commercial relationship. To do this, create valuable content that shows that your company knows to provide an effective solution to its requirements.
