There are so many SEO metrics that can be tracked that it can be difficult to narrow them down. After all, you’ve already got your vital signs like organic traffic and conversions being measured. Add in all the other metrics that can be tracked, and you’ve got a lot on your plate. But tracking too many metrics can be just as unhelpful to your team as too few. So it’s important to have a solid understanding of what metrics should be captured.
You’ve got the traffic and conversions, so you’re probably ranking higher in search results. But what about those metrics that can be more complicated to track?
Upcision is here to help with 7 essential insights for SEO Client Reports.
- Traffic: Sources
The key is determining where your traffic comes from and what keywords people search for when visiting your website.
- Conversion Rate & Progress On Goals
This is essential because it helps you figure out what’s working and what isn’t so that you can make adjustments based on your available data.
- Top Performing Pages
You should see which pages on your site are performing well in terms of getting visitors who come back repeatedly and converting those visitors into customers.
- Page Speed Insights
How fast is your site loading for users from different locations across the globe? Does it take too long to see the content they came looking for after arriving on your site?
- Bounce rate
It measures how many people click on a link and then leaves the site. It’s important because it shows how many people are engaged with your website, which can influence search engine rankings.
- Dwell time is the time users spend on a page before leaving it.
One of the most important metrics is how long people spend on your page. Dwell time is a way to measure how engaging your content is.
- Ranking And Backlinks
The ranking is essential for SEO because it shows how well Google thinks your website deserves this high placement in search results.
Being able to understand and master SEO isn’t necessary for everyone, but the people who are making use of it are the ones that are getting ahead in the search engine game.
Upcision is a results-focused B2B marketing agency. We’re different from other agencies because we don’t just collect information about your business. We’ll show you how to use our proven processes to increase your strategies so you can succeed in your industry.
