Many firms have decided if they want a bit drastic to cut digital marketing budgets. Data found in an article shows that the figures fell 6.4% from company revenue this year.There is something that has many alarmed is that the level of investment of the marketing budget for B2B and B2C fell below 10% for...

B2B Marketing Vs B2C Marketing HOW DO MARKETING STRATEGY PLANNERS FOR B2B AND B2C FACE THE CHALLENGES? Which of them has the most challenging task and job? For those who are not yet familiar with these terms, the acronym B2B means Business to Business in English. On the other hand, the acronym B2C means Business...